COVID-19 and the cloud: Staying connected while apart

The term “viral” has taken its original meaning, thanks to the novel coronavirus infecting millions and killing thousands of people all over the world. As it rages on, we can see how cloud computing is helping us push through these trying times. Cloud computing helps buoy economies For many people, being forced to stay at […]

Market your business effectively with Twitter

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long […]

Are you maximizing your social media potential?

Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition […]

How to make buyers out of Instagram followers

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. […]

What goes into a business continuity plan?

Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some things to consider when developing a business continuity plan (BCP). Backup your data, applications, and servers Today, companies are more dependent than ever on IT […]

How to boost your SMB’s social media presence

Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]

How do I create an effective Facebook ad?

Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]

How to manage Google reviews

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews How Google changed search results Google now automatically aggregates and includes online reviews to display in the Knowledge Panel […]

The right social media platform for your SMB

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and […]

Don’t let negative reviews ruin your brand

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy. Don’t engage site or users directly Don’t send emails demanding to have […]

Web conversion made easy with 5 tips

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for 5 tips that improve user experiences, site trustworthiness and conversion rates. Make it mobile-friendly More people are now […]

6 tips for SMB Facebook pages

Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate business with your SMB’s Facebook […]

5 Ways iPads help SMBs go mobile

A decade ago, we could only imagine running a company on computers as thin as a wallet. But ever since Apple’s iPad emerged, employees can work on all sorts of productivity apps while they’re outside the office, conveniently and stylishly. Here are five ways your employees can enhance their mobile experience with iPad apps. Point […]

5 ways you could blow your online reputation

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation. Here are some common […]

Why fewer teenagers choose Facebook

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found that only 10% of US […]

Get your business noticed using social media

As a startup business owner, you may think social media isn’t worth the effort because no one knows about your business. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. What can a business owner with a new brand/product do? Well, it turns out quite a lot. And to […]

How HIPAA Impacts Social Media Usage

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization. On April 14, 2003, the “Health Insurance Portability and Accountability Act” (HIPAA) became law with the goal […]

The Facebook data breach scandal explained

Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn’t guard the information you’ve given it? How does this affect its users? Last month, news broke that a firm known as Cambridge Analytica collected private data from […]