Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts. Inbound lead assignment When you have phone calls, emails, and meetings piling up, […]

Technology underpins nearly every aspect of modern business processes. The problem is that managing technology can be complex and tedious. This is where managed IT services providers (MSPs) come in. Whether a company needs software to record customers’ data, network infrastructure management, or cloud technology, MSPs can provide these services and much more. MSPs defined […]

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. But many business owners still cling to some DR myths that can safely be disregarded. Here are three of those myths, and the sooner you stop believing them, the better. Myth 1: Tape backups are the best DR solution […]

Making a beautiful website is not just about aesthetics. It’s also about giving your site visitors and customers a great user experience while they browse your products and services. This is especially important now that people spend way more time browsing and shopping online than ever before. To keep your site aesthetically appealing and easy […]

Like people, websites also need to be dressed for success. Here’s how you can make yours look impressive and have visitors eager to do business with you. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a […]

The COVID-19 pandemic and the sweeping shutdowns to contain the spread of the virus brought about significant impacts on businesses. Many small companies realized they lacked the resources to rapidly adopt a remote work setup and tapped their IT partners to help address their technology demands. Here’s how managed IT services providers (MSPs) are rising […]

Multiple things can disrupt the operations of small- to medium-sized businesses (SMBs), such as natural disasters or cyberattacks. This can lead to lost revenue, or in some extreme cases, business closure. But having a concrete business continuity plan (BCP) in place will help your business recover quickly after a disaster. What is a BCP? A […]

Businesses across the globe have been hit hard by the COVID-19 pandemic. Many have been forced to close their doors, some only temporarily, but countless others for good. With experts saying there’s no guarantee of a rapid economic recovery, it’s important that you reassess and redefine your business strategy and buckle down for more storms […]

Flexible work setups have often been the subject of debate — employees want the option to work away from the office at least some of the time, but many businesses value well-founded methods and processes. Will the world’s largest work from home experiment change that? Enforced flexibility A pandemic is one of the most socially, […]

The coronavirus pandemic is affecting individuals and businesses worldwide. As COVID-19 continues to spread, the private and public sectors are exerting great efforts to cope with present and future challenges. This includes leveraging technology resources. Here are some of the ways the pandemic will impact technology use. Increased reliance on communications technology The need for […]

During a power outage, responsible business owners use emergency power to keep desktop computers from unexpectedly shutting down. While that’s certainly a good strategy for keeping machines operational and preventing data loss, there’s something else you can do to ensure that your staff remains productive while weathering a storm: uninterruptible power supply (UPS) for networking […]

Businesses need technology to be profitable and productive. But not all technologies are capable of delivering on their perceived benefits. To make sure your investments are worth keeping, you need to perform technology business reviews. A technology business review reveals the strengths and weaknesses of your company’s IT framework. It’s often performed by a third-party […]

Virtual reality (VR) has many benefits. Its immersive sensory experience is being applied in healthcare, gaming and entertainment, fashion, the military, and the media, just to name a few. Small- and mid-sized businesses are no exception, as this technology is changing how they normally do business in wonderful ways. Create your own VR prototypes With […]

Your employees access applications and confidential business data every day. Hackers, on the other hand, are trying to do the exact same thing but for more malicious reasons. What’s worse, even employees can go rogue and steal your data, which is why it’s crucial that you have an identity and access management (IAM) solution in […]

Business continuity is often overlooked until it’s too late. But with the cloud on their side, IT departments and business owners can more easily adopt this strategy to help avert the next outage. Here’s how the cloud benefits implementations of business continuity. Better uptime Backing up to an internal drive or an external hard drive […]

Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses (SMBs). The huge investment required to hire data-delving specialists makes us think BI is only for larger organizations. But this is no longer the case. Not only does a growing selection of self-service tools make BI more affordable for SMBs, but […]

There are several factors that contribute to a business’s success, such as a good location, quality products and services, and a well-planned marketing strategy. But one important component that every company should have is a reliable customer relationship management (CRM) system. As a business owner, you know that a solid base of loyal customers is […]

In the event of a disaster, businesses must make sure their servers and data are safe. But simply backing up your data doesn’t guarantee business continuity. Here are the mistakes that companies should avoid when preparing for the worst-case scenario. Mistake #1: Failing to plan for employees Companies that survive unexpected incidents are the ones […]

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Business owners aren’t perfect. They’re human and sometimes make costly mistakes. If you want to succeed as a business owner, learn from others and try to avoid making bad moves. Be wary of the things you purchase and think twice before parting with your hard-earned money. Here are five mistakes to avoid when investing in […]